Background: we’ve started to work on this project a couple years after the restaurant was opened. Our goals were: to increase brand awareness, sales, customers loyalty
Solution: implementation of thematic content in accordance with brands’ philosophy: GIFs, stylish food-arts. This content was matched with “tasty” copywriting.
Secret approach: to increase audience involvement we carried out brands’ renewal: we focused on live stories and gamification elements
Sweet and short about what we’ve done:
During our work on this project we redesigned brands’ social networks in accordance with brands’ philosophy, attracted more than 300 guests and Instagram page coverage became 3 times bigger.