Background: we’ve started to work on this project a couple years after the restaurant was opened. Our goals were: to increase brand awareness, sales, customers loyalty

Solution: implementation of thematic content in accordance with brands’ philosophy: GIFs, stylish food-arts. This content was matched with “tasty” copywriting.

Secret approach: to increase audience involvement we carried out brands’ renewal: we focused on live stories and gamification elements

Sweet and short about what we’ve done:

  • Preparing and realization of brand positioning strategy in the social networks
  • Working with community manager
  • Comprehensive social networks running: Instagram and Facebook
  • Targeted ad customization
  • New Instagram highlights
  • Working with Google and
  • Facebook reviews
  • Implemented 4 online games.

During our work on this project we redesigned brands’ social networks in accordance with brands’ philosophy, attracted more than 300 guests and Instagram page coverage became 3 times bigger.