BEAUTY MAKERS

Primary goal: give a new life to Beauty makers’ social networks, attract targeted audience, introduce video-content, increase coverage

Solution: thematic content was created with video and photo shooting. Introducing IGTV – we also manually gathered targeted market and customized targeted ad. Then we were cooperating with different influencers: an influencer was appointed as brands’ ambassador promoting Beauty makers’ services. We were coworking with new bloggers weekly.Gamification elements, quizzes and special offers – all helped us to increase Instagram page coverage.

Sweet and short about what we’ve done:

  • Preparing and realization of brand positioning strategy in the social networks
  • Working with community manager
  • Comprehensive social networks running: Instagram and Facebook
  • Targeted ad customization
  • New Instagram highlights
  • Collaborations with the most efficient bloggers (later brand ambassadors)

During our work on this project we redesigned brands’ social networks. Due to frequent collaborations we increased Instagram page coverage to 146 000 unique users.

BM SHOP

Beauty makers management inspired by what we’ve done entrusted us their second project – Beauty Makers Cosmetics. We’ve started to work on this case from scratch.

Sweet and short about what we’ve done:

  • Working with community manager
  • Comprehensive social networks running: Instagram and Facebook
  • Creating atypical content
  • Gamification elements
  • Collaboration with bloggers

During our work on this project we created an Instagram page, reaching 500 followers in 2 months. Weekly coverage is 700 users.