Background: their Instagram account had its audience but wasn’t good enough to attract new clients. Our primary goals were to increase sales for Christmas and New Year period

Solution: new strategy implementation with key message: “bright, stylish, fashionable, youthful”. We added some atypical GIFs and photos. We also renew brands’ catalogue on Market Place on Facebook on a regular basis.

Sweet and short about what we’ve done:

  • Preparing and realization of brand positioning strategy in the social networks
  • Working with community manager
  • Comprehensive social networks running: Instagram, Facebook and VKontakte
  • Targeted ad customization
  • New Instagram highlights and brands’ logo
  • Four photo sessions

During our work on this project we’ve redesigned Bezva social networks (Facebook, Instagram and VKontakte) in accordance with brands’ philosophy, attracting 800 targeted followers. Increased page coverage by 4 times. We also sold all remaining goods during Christmas and New Year holidays.