Background: we’ve started to work on this project when Better age was already a well-known salon. Our goals were to increase sales, number of followers and brand awareness.

Solution: new strategy: photos, GIFs, expert copywriting. Targeted ad customization – both for special offers and brand awareness.

Sweet and short about what we’ve done:

  • Preparing and realization of brand positioning strategy in the social networks
  • Working with community manager
  • Comprehensive social networks running: Instagram and Facebook
  • Targeted ad customization
  • New Instagram highlights and brands’ logo

During our work on this project we’ve redesigned Beauty makers’ social networks, attracted 210 guests and increased Instagram page coverage from 10 000 to 30 000.